DPS NEWS

Valentine’s Day seat belt effort

The Utah Department of Public Safety’s Highway Safety Office works to develop, promote and coordinate traffic safety initiatives designed to reduce motor vehicle crashes, injuries and fatalities on Utah’s roadways. A major focus of our program is to encourage all motorists and passengers to buckle up every time they travel in a vehicle.

As part of our efforts to achieve this goal, we have created Valentine’s Day cards featuring a lenticular image, which will deliver two messages, “Loves Me” with the buckle secured and “Loves Me Not” with the seat belt unlocked.

According to focus groups conducted in Utah, people who consistently refuse to wear seat belts will buckle up if a loved one asks them to. This message especially resonates with male adults who statistically buckle up less than females. In turn, Valentine’s Day is a perfect time to tell non-users of seat belts to “prove their love by buckling up.”

To help spread this message, we have partnered with select Driver License Division Offices, AAA, and Primary Children’s Hospital. These businesses will display this traffic safety message the week of Valentines in their lobbies. The Valentine display features a bouquet of flowers with a seat belt
message, Valentines for the public reminding them to buckle up, and a Valentine treat.

Locations include:
Calvin Rampton Complex main entrance
Driver License Division Field Offices: Fairpark, West Valley City, South Valley, Farmington, South Ogden
AAA Insurance Offices: Draper, Salt Lake City, Murray, Farmington, Orem
Primary Children’s Hospital and the Eccles Outpatient Clinic